Privacy Policy

Effective Date: July 18, 2025

Elume ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy outlines how we collect, use, disclose, and safeguard your information when you use our service, in accordance with global privacy regulations including the General Data Protection Regulation (GDPR), Indian IT Act, and other applicable laws worldwide.

1. Information We Collect

Basic info: Name, email, phone (optional), and social identifiers if provided
Session data: Messages exchanged, timestamps, preferences
Payment info: Processed securely via third-party (we do not store card data)
Device & usage info: Browser type, IP address, geolocation (approximate), referral source

2. How We Use Your Information

To personalize your experience with Elume
To deliver and improve our services
To communicate updates, content, and offers
To comply with legal obligations

3. Legal Basis for Processing (GDPR)

We process your data based on:

Consent: You voluntarily provide information to use Elume
Contractual necessity: To deliver the services you've requested
Legitimate interests: Improving functionality and securing the platform
Legal compliance: Responding to lawful requests by authorities

4. International Users

Elume is headquartered in India but complies with privacy protections globally. By using our service, you agree to transfer and processing of your data in accordance with this policy.

5. Data Retention

We retain your data only as long as necessary for the purposes set out above. You can request deletion of your data anytime by emailing elume.ai@gmail.com.

6. Your Rights (Under GDPR & Global Laws)

Right to access, rectify, or delete your personal data
Right to restrict or object to certain processing
Right to data portability
Right to lodge a complaint with a supervisory authority

7. Data Security

We use encryption, secure servers, and access controls to safeguard your information. However, no online service is 100% secure.

8. Third-Party Services

We may use services like Razorpay, Google Analytics, or email providers, all of which are bound by their own privacy obligations. We do not sell your data to third parties.

9. Cookies & Tracking

We may use cookies to enhance your experience and analyze usage trends. You can manage cookies via your browser settings.

10. Changes to This Policy

We may update this Privacy Policy. Significant changes will be communicated via email or prominent notice. Continued use of Elume indicates acceptance.

Contact

For questions, concerns, or requests, email us at elume.ai@gmail.com